Nomad: Email

Professional Statement: My task involved disseminating a series of notifications to customers, enlightening them on the advantages of initiating emergency funds, showcasing membership bonuses, and presenting exclusive special offers.

Challenges Addressed: A key challenge in the project was the continuous stream of email communications from Simple. The imperative was to ensure each email possessed a distinct visual identity, differentiating it effectively from its predecessors.

Goals: The overarching goals were directed towards cultivating awareness among all Simple customers regarding the significance of various programs deemed crucial by the organization.

Innovative Approach: To meet the challenge of visual distinctiveness, a unique solution was implemented. Employing a blend of the brand’s primary color options along with strategically incorporated secondary colors, I crafted fresh and inviting colorways for each email. This approach not only ensured visual uniqueness but also enhanced the appeal of each communication, reinforcing the importance of the programs highlighted by Simple.