GoodRx: Email and Direct Mail

Professional Statement: Collaborating closely with the GoodRx CRM and Design teams, I assumed responsibility for the conception and execution of email campaigns and co-branded direct mailers.

Challenges Addressed:

1. Ad Hoc Projects: I adeptly managed projects on an ad hoc basis, meeting the demand for quick turnarounds and consistently delivering multiple options to the CRM team.
2. Timely Delivery: Given the time-sensitive nature of the tasks, I navigated the challenges by ensuring the timely delivery of diverse options to the CRM team.

Goals: The overarching objectives were to present a seamless and unified representation of the GoodRx brand alongside its sponsored partners, fostering a cohesive synergy in both email campaigns and co-branded direct mailers.

Innovative Approach: A key strategy involved the generation of multiple design options, each meticulously crafted to harmoniously showcase both the GoodRx brand and its sponsored entities. This approach not only met the goals of the CRM team but also ensured a visually cohesive representation of the brands involved, fostering a unified and impactful communication strategy.