805: Publication & OOH

Objective: Generate impactful Out-of-Home (OOH) and Print Advertisements aimed at enhancing awareness of the 805 brand, emphasizing its association with Southern California’s rich traditions in sports and music.

Approach: Craft a beer campaign strategically diverting attention from the beverage itself, placing influencers at the forefront while positioning the product/brand in a supportive role.

Strategic Direction:

1. Influencer-Centric Focus: Elevate influencers as the central theme of the campaign, allowing the 805 product to organically weave into the narrative.
2. Southern California Cultural Alignment: Develop creative content that resonates with Southern California’s historical significance in sports and leisure, capturing the essence of the region’s cultural heritage.
3. Brand Representation: Ensure that the creative material authentically reflects the 805 brand’s commitment to embodying the traditions unique to Southern California.

Creative Execution:

1. Candid Imagery: Showcase 805 influencers in authentic, candid moments that depict their genuine connection with Southern California’s lifestyle.
2. Environmental Storytelling: Employ a narrative approach, utilizing the chosen imagery to tell compelling stories of the influencers within their natural environment, blending work and play seamlessly.
3. Photography Contact Sheets Format: Innovatively present the campaign through photography contact sheets, enabling a deeper exploration of the influencers’ narratives and creating a more immersive connection with the audience.

Result: The campaign strategically positions the 805 brand within the fabric of Southern California’s cultural tapestry, leveraging influencers and creative storytelling to reinforce the brand’s authentic connection with the region’s traditions in sports and music.