Email, Digital Campaigns, eCommerce, Social Media

Professional Statement: During my tenure as a designer at Accell North America, I spearheaded numerous projects for Diamondback Bicycles.

Challenges Faced:

1. Extending Brand Reach: The primary challenge involved expanding the Diamondback brand while concretely articulating the financial advantages and embodying the ethos of an active lifestyle brand.
2. Savings Representation: A critical aspect was to clearly communicate the cost-saving benefits associated with the brand’s value proposition.

Goals: The overarching objective was consistently geared towards driving traffic to the Diamondback website.

Innovative Approach: To address the challenges at hand, a unique solution was formulated. Emphasis was placed on refining messaging clarity and deploying art direction strategies that seamlessly aligned with the brand’s identity, accentuating its cost-effective benefits within the context of being a value brand. The overarching design approach aimed to reinforce the brand’s appeal to a wider audience, driving increased traffic and engagement on the Diamondback website.