Ride No. 4 Snowboard Graphics

Professional Statement: The assignment involved the creation of graphics for the inaugural launch of Ride’s No. 4 snowboard series.

Challenges Addressed: A central challenge was to develop graphics that authentically conveyed the high-performance attributes of the board resulting from rigorous product development efforts.

Goals: The overarching goal was to craft graphics that deviated from the prevailing style of snowboard graphics during that period, establishing a distinctive visual identity for the No. 4 series.

Innovative Approach: The unique solution hinged on the conceptualization that the snowy mountainscape would be reflected on the board, mirroring the experience of a snowboarder descending down the slopes. The graphic lines were purposefully designed to capture and reflect the dynamic environment surrounding the snowboarder, offering a visually unique representation that set the No. 4 series apart from the prevailing aesthetic trends of its time.