Branding & Experiential Design

Objective: Curate a comprehensive lookbook showcasing creative content that delves into the essence of the Altra brand, spanning both print and experiential mediums.

Approach: Navigate the challenge of infusing innovation into the lookbook without disengaging existing stakeholders and the devoted customer base, with a primary aim to present Altra stakeholders a diverse design direction employing various skill sets.

Strategic Direction:

1. Holistic Representation: Develop a lookbook that provides a holistic representation of the Altra brand, capturing its core attributes across both print and experiential platforms.
2. Sensitivity to Stakeholders: Approach the creative process with a nuanced understanding of existing stakeholders and the loyal customer base to ensure a seamless transition to the fresh approach.
3. Multifaceted Skill Utilization: Utilize a diverse range of skill sets to articulate a creative design direction that aligns with Altra’s brand identity, incorporating various artistic elements cohesively.

Creative Execution:

1. Bold Design Options: Showcase a spectrum of bold design options within the lookbook, demonstrating the versatility of Altra’s brand aesthetic and its adaptability across different contexts.
2. Capabilities Display: Highlight the creative capabilities of Altra through visual and experiential mediums, offering stakeholders a comprehensive view of the brand’s potential in various creative landscapes.

Result: The lookbook unfolds as a dynamic and insightful guide, presenting Altra stakeholders with a nuanced understanding of the brand’s diverse creative possibilities while respecting the brand’s history and preserving the allegiance of the existing customer base.