Executive Autosports: Branding & Website

Task – Transform Executive Autosports into a premier online hub for comprehensive automotive industry news catering to enthusiasts across diverse vehicle categories.

Challenges – Navigate resource constraints while managing stakeholder expectations regarding the project scope.

Objectives – Enhance the brand’s standing as a knowledgeable and passionate advocate within the automotive industry, providing both entertainment and informative content for a broad audience.

Innovative Approach – To distinguish the brand from established competitors, a departure from conventional automotive color schemes is essential. Instead, adopting the distinct colors associated with various motorsports teams and sponsors will instill a sense of team spirit, fostering brand loyalty across different segments of the auto industry.