Guardian Series

Bradford Knives was in need of a print campaign to advertise in related magazines. Previous ads included multiple products reducing impact for the company. Working with stakeholders I proposed to focus on one product per ad, per issue. The approved direction needed a new photoshoot and strengthening the Guardian Series branding. I was responsible for finding stages to shoot outdoors and also be principal photographer. The direction of was to make each model of knife to ‘pop’ from the ad while establishing the Bradford Knives company with a new modern feel for it’s audiences.

ClientBradford KnivesServicesBranding, Print, Photography, DesignYear2017