Diamondback Level Link and Atroz Banner Campaign

After familiarizing myself with the Diamondback style guide, I begin developing assets to further the brand. My first approach is to build iconography that represents each of styles of bikes, mountain, road, cyclocross, etc. This set of banners was the first to use the icons. The typography lockup took the brand typography and pushed it to stand out and deliver a fresh approach to inform and deliver the call to action.

ClientDiamondback BicyclesServicesWeb AdvertisingYear2017