ATLANTA Case Study

The concept of ‘Earn’ floating over this suburb setting is derived of the character being homeless. The Atlanta promos shows Earn waking up in various locations, and I thought this key art would show Earn floating (representing a dream state) over his goals to provide for his family.

The pink key art concept is based on pop culture references to Atlanta. The representation of Earn as a white silhouette is a reference to Outkast’s Album, ATLiens. Earn is represented here as an alien in our world trying to figure out his surroundings. The colors was simply something that came to me after seeing the original show image.

ClientFXServicesCase StudyYear2016